Budget  Calculator

The Budget Calculator in Voter.Vote helps campaigns estimate costs across data purchases and outreach channels. It provides a clear financial overview for planning and optimizing campaign spending.

How to Use the Budget Calculator

Outreach Level: Choose a level—Custom, Minimum, Standard, Recommended, or Premium—from the dropdown at the top. Recommended levels include pre-populated frequencies and counts based on typical campaign strategies.

Line Items: Each row in the calculator represents a service, such as Data Purchase, Email Campaigns, Text Campaigns, Direct Mail, Non-Print Media, or Other Campaigns.

For each line item, review and adjust the following:

• Price: The per-unit cost of the service.

• Frequency: How often the outreach will occur (for example, weekly or one time). Adjust the dropdown to change cadence.

• Count: The number of targets or units, such as emails or texts. Enter your own values to match your campaign size.

• Total: The calculator automatically multiplies price × frequency × count to show the total cost. Use this to confirm spending stays within your budget.

Required vs. Optional Items:

Some services, such as data purchase, are marked as Required and must be included in your plan. Optional items can be removed if they are not part of your campaign strategy.

Summary and Visuals Tabs:

The Summary tab displays total and category-based costs (data, email, texting, etc.). The Visuals tab shows a donut chart illustrating the percentage of your budget allocated to each outreach channel.

Save and Download:

Once your budget matches your campaign plan, click Save to store it in the platform or Download to export a copy in Excel or PDF. This allows you to share your budget with stakeholders or maintain records for compliance.

Pro Tip

Use the Budget Calculator before launching outreach to identify cost drivers and reallocate resources toward the channels that deliver the highest return on investment.