The Smarter Way to Win Your Race
See how Voter.Vote compares to PDI, NGP VAN, and the raw county voter file—on price, speed, data quality, and outreach tools.
Why Campaigns Switch to Voter.Vote
Whether you are a first-time candidate or a seasoned consultant managing a slate, Voter.Vote gives you better data, lower costs, and modern tools—with zero gatekeeping.
Guaranteed Lower Pricing
We charge a fraction of what PDI and NGP charge. One-time purchase, unlimited lists. Use our free budget estimator to compare costs. Save even more with discount codes and bundled outreach packages.
Transparent, Upfront Pricing
No hidden fees for data updates, list types, or targeting. One purchase covers everything: walk lists, phone lists, email lists, and mailing lists—all included.
Free Data Cleaning
We remove outdated emails, bad phone numbers, bounce-back addresses, and spam reporters automatically—so you reach real voters, not dead ends.
Advanced Tools Included
Human-reviewed AI suggestions for voter segmentation and messaging, real-time voter lookup with smart matching, propensity-to-vote scoring, and custom reports—all included with your data purchase. Your campaign makes every targeting and messaging decision.
Instant Access, No Gatekeepers
No consultant approval, no party affiliation check, no multi-day setup. Sign up and start pulling lists in minutes. Open to Democrats, Republicans, and Independents.
Integrated Outreach
Text, email, direct mail, Facebook, and Instagram—all from one platform. Track who opened, who replied, and exclude already-reached voters from future outreach to save money.
Head-to-Head: At a Glance
How the four options stack up on the things that matter most.
| Feature | Voter.Vote | PDI | NGP VAN |
|---|---|---|---|
| Access | ✓ Open to all, instant access | Open but slow setup | ✗ Restricted—party approval often required |
| Pricing Model | ✓ One-time purchase, unlimited lists | Pay per list / per file | High monthly subscriptions |
| Data Export | ✓ Unlimited & free | Additional costs | ✗ Restricted / difficult |
| Data Updates | ✓ Free until Election Day + real-time ballot tracking | Charges for each update | Limited updates |
| Contract Required? | ✓ No | Yes | Yes (long-term) |
| User Experience | ✓ Modern / DIY-friendly | Legacy / complex | Complex (requires training) |
| Text/Email Tools | ✓ Integrated & flexible—or export and use your own | Locked ecosystem | Locked ecosystem |
| Social Media Lists | ✓ Facebook & Instagram audience export | ✗ Not available | Limited |
| Party Restriction | ✓ Non-partisan | Democrats only | Democrats only |
| Direct Mail Integration | ✓ Built-in printer & mail house | Separate vendor required | Separate vendor required |
| Free Demographics Info | ✓ Timeline, budget estimator, voter stats | $1,500+ for large contests | Limited |
Why Not Just Get the County Voter File?
Some campaigns think they can save money by requesting the raw file directly from the county. Here is why that approach falls short.
Races Cross County Lines
State Assembly, State Senate, Congressional, and judicial races often span multiple counties. You would need to file requests with each county separately, in different formats, and stitch them together yourself.
Inconsistent Formats
Every county delivers data in a different schema and file format. Merging them into one usable list requires significant technical effort.
Too Big for Excel
County voter files often exceed the row limits of Excel. Without database tools, you cannot even open the file, let alone filter it.
No Gender, Ethnicity, or Household Data
The raw county file does not include gender, ethnicity, household grouping, or language preference. You cannot target your outreach without these fields.
Emails Are Unverified
The county file may include email addresses, but there is no way to know which ones bounce, are spam traps, or are simply outdated. Sending to unverified lists damages your deliverability.
No Canvassing, Outreach, or Tracking Tools
A raw file gives you rows and columns. It does not give you walk lists, phone banking tools, outreach tracking, or the ability to exclude voters you have already contacted.
Voter.Vote solves every one of these problems. We aggregate data from all 58 California counties, clean it, enrich it with demographics and verified contact information, and make it instantly available in a platform that lets you build lists, run outreach, and track results—all for less than most counties charge for the raw file.
Full Feature-by-Feature Comparison
Click any question to see how Voter.Vote and PDI compare. Every answer is based on publicly available information and real customer experience.
Can you use a third-party texting service?
Yes. While we offer our own full-featured texting platform, you can export your phone list and use any texting service you prefer.
No. You must use their in-house texting service, which carries additional fees.
I am a Republican. Can I use the texting service?
Yes. Voter.Vote is non-partisan. Democrats, Republicans, and Independents are all welcome.
No. PDI serves Democrats only.
Can you download the list of textable cell phone numbers?
Yes. Download verified cell numbers in any file format for your own use.
No. Phone numbers stay locked inside their system.
Are cell phone numbers verified and separated from landlines?
Yes. We remove bad phone numbers for free and give you a clean list of verified cell numbers at no extra charge.
No. Numbers are not separated or verified.
Are cell phone numbers checked against the master block list?
Yes. We scrub against the DNC and TCPA block lists automatically.
No.
Can you get back voter responses to texts?
Yes. View live replies and respond to voter questions at no extra cost.
Not supported.
Can you exclude voters who already responded from further outreach (mail, email)?
Yes. If someone replied YES or NO to your text, you can exclude them from expensive direct mail and other channels—saving real money.
No. There is no cross-channel exclusion.
Can you exclude from texting those who were emailed, mailed, or canvassed?
Yes. Full cross-channel outreach tracking so you never double-contact a voter.
No.
Can you select voters by language for in-language texting campaigns?
Yes. Target by any language preference in the voter file.
No. And if you want to text Spanish-speaking voters, PDI has a $135 minimum spend per language segment.
Can you text just to a specific precinct (e.g., for a house party)?
Yes. Filter by any geographic unit—precinct, ZIP, city, district, or custom boundary.
No.
Can you text to voters of a specific nationality or ethnicity?
Yes. Use our enriched demographic data to target by nationality, ethnicity, or language.
No.
Can you text to apartment dwellers specifically?
Yes. Filter by housing type—apartments, condos, single-family, and more.
No.
Can campaign staff use human-reviewed AI suggestions to help target texts?
Yes. Our human-assisted tools provide AI suggestions to help campaign staff draft messages based on voter segments, demographics, and issues. A person reviews and approves every message before it is used.
No.
Can you send different texts to women vs. men?
Yes. Segment by gender, age, party, income, housing type, and more.
No.
Can you target highly likely voters specifically?
Yes. Our propensity-to-vote scoring lets you focus outreach on voters most likely to turn out.
No.
Can you text to Republican voters?
Yes. One list, all parties. No separate purchases required.
With PDI, you would need to buy a separate Republican list and a separate Democrat list, each at full price.
Can I get more cell phone numbers than are in the voter file?
Yes. We append additional verified cell phone numbers beyond what the county provides.
No.
Can I exclude from print campaigns those who opened my texts?
Yes. Save money by removing engaged text recipients from your mail list.
No.
Will you give me the email addresses to use myself?
Yes. We provide cleaned and verified email lists, purged of bad addresses, bounce-backs, and spam reporters—ensuring the highest deliverability on the market.
No. Emails stay locked in their system.
Will you clean the email addresses?
Yes. Automatic verification and removal of invalid addresses included at no extra cost.
No.
Can I export and send emails through my own provider?
Yes. Export in any format and use Mailchimp, Constant Contact, or any service you prefer.
No. You must use their in-house email system.
Can you get me more email addresses than the voter file contains?
Yes. We append additional verified emails using high-powered data analytics.
No.
Can you track who opened my emails?
Yes. Open tracking is included.
No.
Can I exclude from print campaigns those who opened my emails?
Yes. Save money by removing engaged email recipients from your direct mail list.
No.
Is there a minimum spend?
Our minimum is dramatically lower. We are designed to be accessible to every campaign, from school board to statewide.
Yes. Every list purchase with PDI starts at $135 minimum—per list, per language, per format.
What do I get for my purchase?
Walk lists, email lists, mailing lists, and phone lists all included for free with your one-time data purchase. Plus unlimited list creation, free updates, and integrated outreach tools.
Each list type is a separate charge. Walk lists, phone lists, and email lists are all billed separately. Updates cost extra. Outreach software costs extra ($250/month+).
Can I use my walk list data for direct mail or vice versa?
Yes. One data purchase, use it however you need: walk lists, phone, mail, text, email.
No. Walk lists and phone lists are separate purchases, and you are required to use their canvassing software.
How much does it cost to see voter demographics and stats for my contest?
Free. We provide demographics, timeline, and a budget estimator at no charge.
$1,500+ just to view stats in larger contests. Up to $90,000 to generate a list for major races.
Can I get a discount?
Yes. Additional savings are available with discount codes and bundled advertising packages.
Pricing is opaque and negotiation-dependent.
How long does it take to get a new list once I am verified?
Instant. You do not have to pay again, and you can download immediately—any time, any number of lists.
Several days, and you must pay for each new list.
How many data updates do I get?
Unlimited update downloads through Election Day. As soon as we get an update, you get it—including real-time ballot tracking so you can see who has already voted.
You are charged separately for every update download. No real-time vote tracking.
Can I create audience lists for Facebook and Instagram ads?
Yes. Export custom audience lists that Facebook and Instagram require. Reach voters in their feeds—not just your existing followers.
No. Social media audience export is not available.
Can I feed data to my own robo-dialer or phone banking tool?
Yes. Export phone lists in any format and use any dialer or phone banking platform you choose.
No. You must use their in-house tools.
Are phone and walk lists included?
Yes. Phone and walk lists are free and integrate seamlessly with any canvassing software you choose.
Separate charges for walk and phone lists, and you are required to use their proprietary canvassing software.
Can I use third-party canvassing software?
Yes. Use MiniVAN, Reach, or any tool you prefer.
No. You are locked into their canvassing app.
Do walk list printouts include nationality/ethnicity?
Yes. Walk lists include nationality, language preference, and other demographics so canvassers can tailor their approach at the door.
No.
I just got a Spanish-speaking canvasser. Can I give them a list of only Spanish-language or Latino voters?
Yes. Filter by language or ethnicity and generate a targeted walk list in seconds.
No.
Can I find military and international voters?
Yes. We identify all military and international voters, which means you can reach them at least 30 days before everyone else—a critical early-vote advantage.
Not available.
Does Voter.Vote include propensity-to-vote scoring and political leaning?
Yes. Value-added segmentation includes propensity to vote, political leaning, and clustering informed by human-reviewed AI suggestions—all included at no extra charge. Campaign staff decide how to use every segment.
Limited or not available. Their statistics for some demographics (e.g., Spanish-language counts) have been reported as inaccurate.
Are all contests in my state available?
Yes. Every contest in the state, from school board to statewide, is available in one place.
County-level contests are often missing.
Do I need a separate printer and mail house?
No. We integrate printing and mailing directly, so you can go from list to mailbox without a separate vendor.
Yes. You need to arrange your own printer and mail house.
Can I look up an individual voter quickly?
Yes. Our voter lookup tool features smart matching—search by name, address, or partial info and get instant results.
Limited search capabilities.
Built for Consultants, Too
Managing multiple races? Voter.Vote gives consultants tools that PDI and NGP simply do not offer.
Every Contest in the State
Access all contests from school board to statewide in one platform. No more stitching together data from multiple sources.
Set Your Own Prices
White-label data access for your clients and set your own markup. Full control over how you package and price your services.
Generate Client Proposals (Coming Soon)
Automatically generate professional consultant proposals with contest data, voter demographics, and budget estimates built in.
Free Demo Account
Evaluate the platform at no cost before committing. Show clients exactly what they get with a live demo account.