Email Campaigns Made Simple

No. Voter file emails are not opt-in and sending to them is a violation of Mail Chimp, Gmail, Constant Contact, Vertical Response, and most email sending platforms’ terms of service. If you want more information, click here to read about Mail Chimp’s policies on using non opt-in emails.

Some people have done it successfully for small batches of emails. However, trying this can can have some negative consequences, such as:

• Your emails not getting delivered
• Your email ending up in junk or spam folders
• Your domain being blocked or flagged for spam

When you use Voter.Vote, your emails will actually be delivered to likely voters in your race. 

While it may seem simple to send emails directly from your domain, there are technical and strategic reasons why this approach often doesn’t work as expected. Here’s why:

1. Email Deliverability Challenges

• Spam Filters: Sending bulk emails without proper setup can trigger spam filters, leading to low inbox placement or emails being blocked altogether.
• Reputation Damage: Sending high volumes of emails without the proper protocols can damage your domain’s reputation, affecting not just your campaign emails but also your regular business communications.

2. Lack of Proper Infrastructure

• Email Sending Limits: Most email providers (like Gmail or Outlook) have daily limits for sending emails. These limits are insufficient for voter outreach campaigns that require bulk messaging.
• Missing Authentication: Bulk emailing requires proper email authentication (SPF, DKIM, DMARC records) to prove to email servers that you’re a legitimate sender. Without this, your emails are more likely to be flagged as spam.

3. Compliance and Legal Issues

• CAN-SPAM Act and GDPR: Sending emails without proper opt-out mechanisms or tracking can violate laws, leading to fines or penalties. Email platforms handle compliance automatically, but direct sending requires you to manage it manually.

4. Lack of Analytics and Tracking

• No Insight: When you send emails directly from your domain, you won’t have access to metrics like open rates, click-through rates, or bounce rates. This makes it harder to evaluate the effectiveness of your campaign.

5. Our Scalable Tools Are More Effective

Our email marketing platforms are designed for bulk outreach and provide:

• High deliverability rates
• Compliance with spam laws
• Detailed analytics
• Easy-to-use templates for voter engagement

1. We work with you to update DNS information associated with your campaign domain name, so that email companies know that we are a real company, not a spammer
   1. No need to learn about DNS records, Domain keys, DKIM, SPF records, etc.
2. We augment the voter file for those who did not list their email addresses.
3. We add alternative email addresses and additional email addresses to voters in the voter file
4. We work with email “rendering” companies who know how to work with political campaigns
5. We  “clean” from the voter file of the following:
   1. Domains that do not exist anymore
   2. Domains that do not take emails
   3. Domains that take emails but do not have the given email address listed
   4. Email addresses of those who have frequently unsubscribe to emails
   5. Email addresses of those who have frequently unsubscribed to political emails (we have a large proprietary database)
   6. Email addresses of those who have frequently mark email as SPAM
   7. Email addresses of those who have frequently mark political emails as SPAM  (we also have a large proprietary database)
6. Link email addresses to our demographic database for that person
7. Keep track of folks who have opened your email
8. Keep track of folks who have clicked to your website

Removing the following:

• Emails for domains that do not exist
• Removing emails for those that mark emails as spam
• Removing emails for those that unsubscribe
• Removing emails that are for legitimate domains but not working email addresses
• Removing emails for services that do not accept emails either permanently or temporarily.

By using third party databases, we find as many emails for each person as we can. Then we “cull” those emails for those that are not usable and only send messages to the email addresses that are the most current.

This is a free part of our email service.

No, because we remove people who have voted already from any subsequent emailings – as well as Facebook and Instagram advertising, texting, online display advertising, and direct mail campaigns.

We also remove people that, for whatever reason, are no longer able to vote in your contest.

We understand that when it comes to email marketing, it’s important to get your messaging and targeting just right. That’s why we offer you a choice: you can create your own email blast, or we can do it for you. Of course, we always recommend that you create your own email blast, because no one knows your company’s unique voice and brand identity better than you or your consultant. However, we also understand that you may be short on time or resources. That’s where we come in! We provide you with a handy template to fill out, and then we take care of the rest at a low cost per email blast. Our goal is to make sure you reach your target audience with a message that’s tailored specifically to their needs, while keeping your costs low and your results high.

We have an algorithm that takes into account when the voter has voted in the past, what type of election this is (primary, general or special), historical factors in their precinct, their demographics, and other factors to determine when they are likely to vote. Then, you can use our outreach platform to reach your voters just before they cast their ballot.

Direct mail marketing campaigns can often be quite costly. For example, sending out physical mail to prospective voters can cost over $1.25 for each piece sent. Utilizing email marketing strategies can be not only cost-effective, but also highly efficient. By utilizing targeted email lists, campaigns can reach voters immediately and in a more personalized way than through traditional mail. Additionally, email marketing allows for more flexibility and creativity in design and messaging compared to direct mail. Moreover, emails have a greater chance of being read and acted upon compared to physical mail that often ends up in the trash without even being opened. Overall, campaigns can benefit greatly by considering email marketing as a viable and cost-effective option to reach their target audience

See our pricing page

• Email setup fee covers all email setup costs and access to our suite of outreach algorithms
• Per template fee
• Per email outreach expenses

We use third-party databases to find voter email addresses (email append) who have not listed their email addresses at the Register of Voters (as well as to update old non-working email addresses). Only a minority of voters have their most current email addresses in the voter file. We find email addresses first for those who do not even list an email addresses.

This is a free service we offer those using our email advertising services.

Let’s say you are running in a school board race. Here are some things we can do for you in an email campaign:

• You might want to give those with kids in schools a different message than those without kids in school.
• You might want to give women voters a list of women endorsers
• You might want to give a certain ethnic groups a message in their native language or with endorsers from those ethnic groups or messages that support their concerns

Targeted emails are more likely to be remembered and more effective.

There are many ways you can target your emails through our platform, such as age, gender, birthplace, political party, homeownership status, and many more.

Certainly! We, take pride in assisting you with your needs, specifically in creating an “inside baseball” or fundraising email list. We assure you that our support and guidance will result in a comprehensive and tailored email list that will cater to your requirements and help you achieve your desired outcomes. Our understanding of the importance of communication and outreach in today’s world drives us to ensure that you receive the most valuable and efficient services. With our expertise, you can rely on us to provide you with a unique and exceptional approach in creating the email list that suits your specific needs.

We ensure that we constantly add newly registered voters who have joined since the inception of your campaign, making sure that we reach out to them and keep them informed. Similarly, we also work equally hard to keep our database clean and tidy by promptly removing individuals who have moved or passed away. We understand the importance of having an up-to-date and accurate database to ensure that you reach the right people and achieve your campaign goals effectively. 

Voter.Vote has a number of services that will help make your email campaigns both more effective and less expensive. Firstly, we will ensure that you reach your target audience with as little excess outreach as possible. We achieve this through our proprietary voter segmentation tools and regularly updating our database. Secondly, we will help you tailor your messaging to your target audiences through our micro-targeting tools, making your outreach truly effective. Finally, our platform includes a tool to predict when voters are most likely to vote, allowing you to reach voters at the most crucial moments.

While you can do your own outreach with data purchased through Voter.Vote, our suite of tools will help you truly make the most out of it – and save you money in the process.