The Smarter Way to Win Your Race
See how Voter.Vote compares to PDI, NGP VAN, and the raw county voter file—on price, speed, data quality, and outreach tools.
Why Campaigns Switch to Voter.Vote
Whether you are a first-time candidate or a seasoned consultant managing a slate, Voter.Vote gives you better data, lower costs, and modern tools—with zero gatekeeping.
Guaranteed Lower Pricing
We charge a fraction of what PDI and NGP charge. One-time purchase, unlimited lists. Use our free budget estimator to compare costs. Save even more with discount codes and bundled outreach packages.
Transparent, Upfront Pricing
No hidden fees for data updates, list types, or targeting. One purchase covers everything: walk lists, phone lists, email lists, and mailing lists—all included.
Free Data Cleaning
We remove outdated emails, bad phone numbers, bounce-back addresses, and spam reporters automatically—so you reach real voters, not dead ends.
Advanced Tools Included
AI-powered voter segmentation, generative messaging, real-time voter lookup with smart matching, propensity-to-vote scoring, and custom reports—all included with your data purchase.
Instant Access, No Gatekeepers
No consultant approval, no party affiliation check, no multi-day setup. Sign up and start pulling lists in minutes. Open to Democrats, Republicans, and Independents.
Integrated Outreach
Text, email, direct mail, Facebook, and Instagram—all from one platform. Track who opened, who replied, and exclude already-reached voters from future outreach to save money.
Head-to-Head: At a Glance
How the four options stack up on the things that matter most.
| Feature | Voter.Vote | PDI | NGP VAN |
|---|---|---|---|
| Access | ✓ Open to all, instant access | Open but slow setup | ✗ Restricted—party approval often required |
| Pricing Model | ✓ One-time purchase, unlimited lists | Pay per list / per file | High monthly subscriptions |
| Data Export | ✓ Unlimited & free | Additional costs | ✗ Restricted / difficult |
| Data Updates | ✓ Free until Election Day + real-time ballot tracking | Charges for each update | Limited updates |
| Contract Required? | ✓ No | Yes | Yes (long-term) |
| User Experience | ✓ Modern / DIY-friendly | Legacy / complex | Complex (requires training) |
| Text/Email Tools | ✓ Integrated & flexible—or export and use your own | Locked ecosystem | Locked ecosystem |
| Social Media Lists | ✓ Facebook & Instagram audience export | ✗ Not available | Limited |
| Party Restriction | ✓ Non-partisan | Democrats only | Democrats only |
| Direct Mail Integration | ✓ Built-in printer & mail house | Separate vendor required | Separate vendor required |
| Free Demographics Info | ✓ Timeline, budget estimator, voter stats | $1,500+ for large contests | Limited |
Why Not Just Get the County Voter File?
Some campaigns think they can save money by requesting the raw file directly from the county. Here is why that approach falls short.
Races Cross County Lines
State Assembly, State Senate, Congressional, and judicial races often span multiple counties. You would need to file requests with each county separately, in different formats, and stitch them together yourself.
Inconsistent Formats
Every county delivers data in a different schema and file format. Merging them into one usable list requires significant technical effort.
Too Big for Excel
County voter files often exceed the row limits of Excel. Without database tools, you cannot even open the file, let alone filter it.
No Gender, Ethnicity, or Household Data
The raw county file does not include gender, ethnicity, household grouping, or language preference. You cannot target your outreach without these fields.
Emails Are Unverified
The county file may include email addresses, but there is no way to know which ones bounce, are spam traps, or are simply outdated. Sending to unverified lists damages your deliverability.
No Canvassing, Outreach, or Tracking Tools
A raw file gives you rows and columns. It does not give you walk lists, phone banking tools, outreach tracking, or the ability to exclude voters you have already contacted.
Voter.Vote solves every one of these problems. We aggregate data from all 58 California counties, clean it, enrich it with demographics and verified contact information, and make it instantly available in a platform that lets you build lists, run outreach, and track results—all for less than most counties charge for the raw file.
Full Feature-by-Feature Comparison
Click any question to see how Voter.Vote and PDI compare. Every answer is based on publicly available information and real customer experience.
Can you use a third-party texting service?
I am a Republican. Can I use the texting service?
Can you download the list of textable cell phone numbers?
Are cell phone numbers verified and separated from landlines?
Are cell phone numbers checked against the master block list?
Can you get back voter responses to texts?
Can you exclude voters who already responded from further outreach (mail, email)?
Can you exclude from texting those who were emailed, mailed, or canvassed?
Can you select voters by language for in-language texting campaigns?
Can you text just to a specific precinct (e.g., for a house party)?
Can you text to voters of a specific nationality or ethnicity?
Can you text to apartment dwellers specifically?
Can you target texts using generative AI?
Can you send different texts to women vs. men?
Can you target highly likely voters specifically?
Can you text to Republican voters?
Can I get more cell phone numbers than are in the voter file?
Can I exclude from print campaigns those who opened my texts?
Will you give me the email addresses to use myself?
Will you clean the email addresses?
Can I export and send emails through my own provider?
Can you get me more email addresses than the voter file contains?
Can you track who opened my emails?
Can I exclude from print campaigns those who opened my emails?
Is there a minimum spend?
What do I get for my purchase?
Can I use my walk list data for direct mail or vice versa?
How much does it cost to see voter demographics and stats for my contest?
Can I get a discount?
How long does it take to get a new list once I am verified?
How many data updates do I get?
Can I create audience lists for Facebook and Instagram ads?
Can I feed data to my own robo-dialer or phone banking tool?
Are phone and walk lists included?
Can I use third-party canvassing software?
Do walk list printouts include nationality/ethnicity?
I just got a Spanish-speaking canvasser. Can I give them a list of only Spanish-language or Latino voters?
Can I find military and international voters?
Does Voter.Vote include propensity-to-vote scoring and political leaning?
Are all contests in my state available?
Do I need a separate printer and mail house?
Can I look up an individual voter quickly?
Built for Consultants, Too
Managing multiple races? Voter.Vote gives consultants tools that PDI and NGP simply do not offer.
Every Contest in the State
Access all contests from school board to statewide in one platform. No more stitching together data from multiple sources.
Set Your Own Prices
White-label data access for your clients and set your own markup. Full control over how you package and price your services.
Generate Client Proposals (Coming Soon)
Automatically generate professional consultant proposals with contest data, voter demographics, and budget estimates built in.
Free Demo Account
Evaluate the platform at no cost before committing. Show clients exactly what they get with a live demo account.