Micro Targeting
Engage Effectively With Micro-Targeted
Emails, Text, Direct Mail and Social Media
Segmenting Voters
Being able to target or segment voters is key to any election victory.
Voters have different wants, needs, and preferences. With our advanced voter micro-targeting and segmentation techniques, your campaign will be able to reach the right people at the right time with the right message.
No more wasting resources on a one-size-fits-all approach. By understanding voter demographics, interests, and behaviors, your campaign can:
- Tailor messages to specific voter groups.
- Increase campaign efficiency by focusing on high-probability voters.
- Optimize resources for a greater return on investment.
Take control of your campaign’s destiny. Invest in effective voter segmentation and targeting with us today!
Traditional Segments
We target voters using the traditional voter segments, such as:
- Age
- Registered political party
- Place of birth
Advanced Targeting Capabilities
With our cutting-edge tools, we go beyond traditional segmentation to target subtle, impactful voter categories, such as:
- Gender
- Likelihood of voting, based on our proprietary AI algorithm
- True political leaning of Decline To State (DTS), No Political Party (NPP), Non-Partisan, Independent, or Undetermined voters
- Email addresses that are verified for high deliverability and avoidance of spam lists
- Nationality and race
- Education and income
- And many more! Find out today
Ready to take your campaign to the next level?
FAQs
Targeting FAQ
Certainly. It’s important to consider women voters when strategizing for your election. By prioritizing efforts to reach and engage with this demographic, you can increase the likelihood of their participation at the ballot box. It’s also crucial to connect with them in a timely manner, ensuring that they are informed and motivated to vote when the time comes. Our tools will ensure that your message is not only directed to the right groups, but tailored to their needs, helping you to form that critical connection with voters.
It is recommended to attempt outreach to non-voters in addition to the typical target audience of likely voters. This approach distinguishes your campaign from others and provides an opportunity to communicate with an audience that may not receive messaging from other campaigns. By developing persuasive messaging, there is the potential to convert these unlikely voters into engaged and supportive constituents, increasing the likelihood of campaign success.
As part of our impeccable service standards, we are pleased to inform you that target outreach activities are included at no additional cost.
Yes, there are multiple ways to do this through our targeting system. You can use the language individual voters request for their ballots, information from third parties, and even what is happening in their census block at no additional cost.
You could use the segmentation tools available through Voter.Vote. We categorize our data to distinguish between homeowners, renters, and individuals residing in mobile homes, helping you to contact the right audience with the right message. As for the cost, this service is complimentary.