Political Direct Mail

How to save tons of money on direct mail

Reducing Mail Costs

Direct mail often constitutes over 70% of a campaign’s budget. To reduce these costs, we prioritize reaching voters through more affordable electronic methods, such as e-mail, text, Facebook, Instagram, and online display advertising.

This includes emails that actually get delivered to the most current email address of a voter (and not in their spam folder), texting to voters’ actual cell phone numbers, posting to voters, not followers on social media such as Facebook or Instagram, or even online display advertising. All of this messaging is highly targeted and sent out just before each voter is likely to vote.

Outreach With Direct Mail

That said, there are voters that are difficult to reach – those that do not use email, cell phones or social media. We allow you to select those who have not been reached electronically and use those as a starting point for direct mail. Then, we segment the list into groups based on when they are likely to vote and help you send them direct mail in batches, ensuring it arrives at just the right time.

Efficient Mailing

Have you ever received multiple copies of the same direct mail piece at your household? We create address files for your direct mail printer (or assist in finding a suitable union or non-union printer), allowing you to send a single mail piece per household, target households with multiple voters, or address households with mixed political affiliations.

Track your direct mail outreach campaign

We track each piece of direct mail you sent so you can be sure each voter receives the optimum amount of outreach. For example, if you get an important endorsement, you can segment your audience for the next round of direct mail to those that have, or have not received past waves of mailing.

Better Direct Mail

We use augmented voter data to curate direct mail unique to each voter. This includes personalized images, text, and color choices calculated to engage that individual voter. Stay tuned and contact us for more information!

FAQs

FAQ on direct mail

Direct mail is typically a campaign's largest expense. How can you help us reduce costs?

The most costly part of a campaign is usually direct mail. Our first step in limiting these costs is to use other forms of outreach, such as email, social media campaigns, text messaging, and canvassing (more methods like online display ads and television campaigns coming soon), whenever possible. Then, we will ensure that you only contact voters that were unreachable using cheaper methods, saving you money while also ensuring your entire voter base receives your message.

Do older voters prefer direct mail due to limited use of social media or email?

The answer is NO. In a recent Pew Charitable Trust Study “Some 71% of respondents ages 50 and older reported using Facebook, up from 68% a year earlier. YouTube continues to be the second-most widely used social platform by this demographic.” Voter.Vote currently is in the process of being able to advertise on YouTube so check back soon. So, electronic methods of outreach are not only cheaper, but equally, if not more, effective than traditional direct mail.

How do you prevent the same household from receiving multiple identical pieces of mail?

We have pioneered advanced house holding technology. We produce an address file for the printer that finds only truly likely voters, aggregating those voters by household into one mail piece. That said, if you desire, we can still mail different messages to different members of a given household (among other targeting options).

Why is direct mail such a large percent of a campaign's budget?

Direct mail is significantly more expensive than other methods of outreach because of the cost for the physical materials and high premiums for shipping.

How do you screen out voters that have already been reached?

We keep track of emails, texts, social media, and any other form of outreach we send to voters. We then help you screen out already contacted voters from your direct mail, reducing expenses.

How do you know the right time to contact voters?

We use AI (Artificial Intelligence) based on past voting behaviors, what type of contest you are in, and voter demographics to come up with a prediction for when a voter is likely to vote. We then incorporate this information into your mailing lists to help you contact voters at just the right time.